About Pure n Rare
The journey of Pure N Rare began with two lifelong friends, Dr. Rohit Pant and Chandan Sethi, who first met in 1990. Both engineers with MBAs and successful international careers experienced a turning point in 2017 that brought them back to their roots. Dr. Rohit returned to India from Saudi Arabia, while Chandan moved back from Hong Kong. Facing personal challenges, they turned their focus inward, seeking meaning and understanding through the lens of the universe and its energies. This introspection ignited their deep interest in astrology.
Driven by curiosity, both embarked on the study of astrology. Dr. Rohit Pant immersed himself in the teachings of Shri Dus Mahavidya Jyotish, while Chandan Sethi pursued his studies at the Indian Council of Astrological Sciences (ICAS). Over time, Dr. Rohit became a full-time astrologer, offering guidance to clients and recommending gemstones as remedies when needed.
However, they soon realized that the gemstone industry was plagued by inconsistency, lack of transparency, and a serious trust deficit among users. Understanding that purity and authenticity were of utmost importance to people seeking astrological remedies, Chandan took it upon himself to bridge this gap. He embarked on a journey to some of the world’s most renowned gemstone hubs—Sri Lanka, Colombia, Thailand, Jaipur, and Hong Kong—to gain a deeper understanding of the gemstone market.
This exploration led to the founding of Pure N Rare in 2024, with a commitment to sourcing and delivering genuine, high-quality gemstones that meet the spiritual and material needs of their customers. Recognizing the vital role of trust, authenticity, and purity in the business, the team ensures that each gemstone carries with it a guarantee of quality and ethical sourcing.
To further enhance the business, Mrs. Savita Attri—a passionate gemologist and astrology enthusiast—joined the team. Together, this global team operates from three key locations: Chandan is based in Hong Kong, Mrs. Savita in Singapore, and Dr. Rohit in India.
At Pure N Rare, we don’t just offer gemstones; we provide a bridge of trust between the universe’s energy and your personal journey. Whether you are seeking astrological remedies or simply the beauty of rare stones, our mission is to deliver purity, authenticity, and value.
Our Philosophy
Authenticity
At Pure n Gems, we are passionate about connecting people with the beauty and energy of gemstones. We believe each gem tells a story and carries unique qualities that enhance well-being. Our mission is to provide ethically sourced gems that inspire and empower every individual on their journey.
Quality
From sparkling diamonds to vibrant sapphires, our gemstones are carefully selected for their quality, cut, and color. We work closely with reputable miners and craftsmen to ensure that each piece meets our high standards.
Transparency
We value your trust, which is why we maintain complete transparency about the origins and characteristics of our gemstones. Detailed descriptions and certifications accompany every purchase.